wise

cyclist helmet for mindbuilders

Wise has been designed for a particlar group of users called “mind builders”. Among all generational segments, "mind builders" are some of the most frequent bicycle riders in the city. However, most helmets on the market fail to align with their personality and tastes. This project aims to create a conceptual design for a cycling helmet that reflects their aspirational values and lifestyle.

design process

01

RESEARCH

02

Design

03

prototype

01 research.

Understanding my users' aspirational goals was the first step in developing conceptual phrases and sketches. Through extensive research, I identified that Mind Builders are individuals in their mid-50s and older who maintain a low profile while continuously seeking new knowledge. They live by the belief that “less is more.”

user persona

  • Jorge, 61

    OBJECTIVES: get to work safely and efficiently, avoid traffic and parking hassles, support a sustainable lifestyle.

    FEARS: Helmets that don’t have built-in visibility features.

  • Carlos, 50

    OBJECTIVES: stay healthy and active, enjoy safe group rides with friends, use stylish and comfortable gear.

    FEARS: discomfort during long rides, helmets that look bulky or outdated

moodboard

02 design.

Once the characteristics and values of Mind Builders were defined, the conceptual design phase began with hand-drawn sketches.


Aspirational values considered included: intellectual, self-sufficient, practical, and low-profile.
Perceived values guiding the design were: progress, reliability, durability, functionality, and the principle of “less is more.”

concept sketchesS

Multiple sketches were explored before arriving at a design that, in my view, best suited a Mind Builder. The goal was always to achieve a simple yet complete design, enhanced by a “warm” touch through the inclusion of a wooden element.

03 prototype.

Prototyping was a crucial step in bringing the concept to life and ensuring that the design accurately aligned with the user's needs and aspirations.

mockups

Three different mockups were created during the development process. The first was a half-scale model, used to explore the helmet’s basic shape and form. The second was a full-scale prototype, left unpainted but featuring the wooden accent, to evaluate the accuracy of the design. The final mockup was constructed from a series of laser-cut MDF pieces, incorporating all design details.

resolution

The helmet features a core structure made from Expanded Polystyrene (EPS) to absorb impacts, supported by three outer shells designed to contain the core in case of damage. Two of these shells are made from High Impact Polystyrene (HIPS), while the third is crafted from cedar wood to add a refined, natural touch.